There is no doubt that as a women’s apparel brand, you want to attract new customers, sell more to existing customers and build a steady flow of returning customers.
However, why do you struggle to accomplish these three basic things for your brand? The reason can be simply because you are not selling the products that your customers want and desire.
Now here’s the real problem.
Often, apparel sellers do not know which products are bestselling in the market according to the latest trends. And this creates a barrier between what they think their customers want and what the customers actually want. Is this happening to you too?
Then let’s look at the solution to this problem.
MATCH THE SUPPLY WITH THE DEMAND
Here are some easy ways you can start selling the best and most desired apparel to your customers and build a steady flow of new, existing and returning customers ---
Associate with the best supplier/s in the industry:
A good supplier will always guide you on which styles are trending in the market. If you have this information, you will know which products should be your focus and sell those products to your customers. Needless to say, this is a great way to increase your sales.
Start selling the most popular rocket-selling designs:
Your brand must carry the latest updated collection of women’s apparel. It should include the best-selling and most popular designs of the season to grab the attention and attract your ideal customers. Once this happens, they will refer you to others as well.
Become the top buyer of your supplier:
Once you start working with the top suppliers in your industry, you should become their premium supplier and stay on top of their buyer list. After all, suppliers always take care of their premium buyers.
Stay connected with your supplier:
Another great way to sell the right products to your customers is by staying connected to your suppliers. Maintain good practices like making payments on time, sharing your feedback and genuine problems, keeping in touch, showing your skills and forecasting with the supplier.
Always buy in small quantities:
Make it a habit to buy stocks in small segments, as this helps to maintain the flow of products and the correct payment routine.
Closing Thoughts
A tried and tested way to grow your apparel business is by maintaining a strong bond between you and your garment supplier. Once you support your supplier, they will open their heart to you, and this bond will last forever. As a result, you both will grow together, and you will start selling the most wanted and lucrative products to your customers. Work with those suppliers whose intent is "Grahak hi Bhagwan hain”!